Levaraging eCommerce and payment technology for MSMB enterprises.
UNDP Honduras, TMS/USAID, Tech4Dev by the Interamerican Development Bank (Honduras), BID Lab
The target problem Sube Latinoamerica aims to solve is to reduce the lack of accessibility of MSME owners in LATAM to the benefits of eCommerce. This hinders MSME's reach, growth potential and ultimately, LATAM's prosperity. Although there are plenty of tools, programs and courses available to them, high levels of mistrust, lack of confidence and lack of technical skills/vision fills them with what we calldigital anxiety. They don't prioritize tech adoption because they have little clarity on how tech adoption will benefit their bottom line. Because of this, MSME owners typically drop out of digital transformation processes and the adoption of tech innovation is botched, incomplete or not adopted at all.
eCommerce and payment technology with offline incubation and acceleration programs that include mentoring to guide and kickstart technology adoption among owners of micro, small and medium enterprises based in Latin America.
Sube not only builds online solutions but also offers offline materials to support MSME owners in technology adoption.
3,000+ entrepreneurs and MSME owners have been accredited and provided with eCommerce tools via their CET program in 3 years. Incubated MSMEs collectively reached US$1.5M in sales using eComm tools, with approximately US$135k monthly sales attributable to Sube tools and training.
Expansion plans include offering services in Peru, Colombia, Costa Rica, El Salvador, Guatemala and Mexico.