Reducing Gender Based Violence via an app and platform that provides an emergency button, connections to professionals, and more.
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Safe YOU is addressing a two-fold problem which is hindering the pathway to women's economic empowerment. Primarily, their solution is aimed at breaking down the structural barriers currently in place which limit women's economic empowerment, in particular reducing Gender-Based Violence (GBV) and changing discriminatory social norms. Additionally, Safe YOU is aimed at equipping women and girls with the resources they need to be able to participate in the digital economy. We understand the needs of the population we are trying to serve as we are a female-founded and run enterprise targeted at addressing the needs of women.
Safe YOU is a multifunctional mobile application and platform designed to reduce GBV by providing safety and community functions to users, connecting stakeholders who work in the field of women's rights, and aiding in evidence-based policymaking.
The application has an extensive tutorial section for people who may not be familiar with mobile applications and is calibrated to ensure the most direct user experience after extensive feedback. Safe YOU also includes many accessible features for women with disabilities.
Recently, Safe YOU has signed an MOU with two existing NGOs in Zimbabwe: Institute for Young Women Development (IYWD) and Zimbabwe Evidence Informed Policy Network (ZeipNet). They will be implementing their solution soon with these partnerships. Safe YOU is also working with the Albanian Women Empowerment Network (AWEN) and the Gender Alliance Centre for Development (GADC) to bring its solution to Albania, as well as the CEDAW Committee of Trinidad and Tobago, My Choices Foundation in India, and IOM in Bangladesh.