Using the crowd, blockchain, and incentives to reduce plastic waste across the globe.
SAP.iO SAPs startup/scaleup program with technical, Google program for SDG Startups, Alliance to End Plastic Waste Accelerator program with Plug and Play VC, Ocean Plastic Prevention Accelerator (Incubation Network), AEPW, UpLink and TopLink (World Economic Forum), The Factory Accelerator, Best Nordic Accelerator Program winner multiple years.
Globally, only 9% of plastic waste is recycled. There is a huge lack of both waste collection data and collection and recycling infrastructure. This makes the shift towards a circular economy very difficult and time-consuming.
The Empower Global Plastic Waste Deposit & Tracking System challenges plastic waste by giving plastic a value: anyone who deposits plastic waste at a collection point will receive digital tokens through the Empower mobile application which can be converted into local currency. Through these incentives, Empower collects data from waste collection everywhere in the world and identifies the bottlenecks in waste management infrastructures.
Through Empower's mobile application and the use of blockchain technology, these tools increase transparency, market access, and low-cost operations. As the plastic collectors deliver plastic waste, they present their QR code to be scanned and receive tokens immediately to their digital wallet. Empower has learned a lot from working with the informal sector across various regions/continents, and a range of literacy and digital maturity. Therefore there is a strong focus on solutions that are both easily customisable to local settings and making them simple to work on every level.
Empower Tracking's goal is to have more than 100M users in more than 100 countries by 2025. They are in the early phases of entering several new countries. Including being part of UN Waste Wise Cities, National Plastic Action Partnerships and global NGOs to ensure expansion and have a global impact.