Kuja Kuja

Providing a platform for anonymous feedback with a focus on refugees.

Past and Current Partners

Alight (formerly the American Refugee Committee), USAID-BHA, Alight, ORAM, HIAS, PACT, American Red Cross, Colombia Red Cross, World Vision, CUA Cash Consortium (Norwegian Refugee Council, Danish Refugee Council, Action Against Hunger), UNOCHA, ADRA, YLabs

Active Countries
Rwanda, Somalia, Uganda, Ethiopia, Colombia, Ukraine
Thematic area(s)
Organisation Name
Kuja Kuja

The Problem

In Nakivale Refugee Settlement, Uganda, in 2016, Kuja Kuja was designed with refugees to solve the problem on how to align the decision making apparatus of humanitarian organizations completely around the needs and aspirations refugees. That is where they came up with Kuja Kuja as the answer - a platform and tool that greets communities with a smile, collects open ended feedback describing satisfaction with services, and then uses Big Data analysis to provide organizations with insights to take action in real time. Kuja Kuja is a digital tool that can be used by all organizations and stakeholders within the humanitarian response atmosphere to uplift the voices of people on the move so that the response efforts can analyze situations and respond in real time.

The Solution

Kuja Kuja raises the voice of affected populations through open, anonymous feedback, and then uses Big Data analytics to support INGOs in taking action on that feedback in real time.

How it works?

  • Step 1: Work with partner organizations to determine jointly the best ways for Kuja Kuja to communicate with and reach partner service beneficiaries.
  • Step 2: Using Kuja Kuja open conversation methodology and mobile app for feedback collection, Kuja Kuja Insight Associates have conversations with beneficiaries to learn about their satisfaction with services received and ideas to improve those services.
  • Step 3: Insight Associates upload feedback into the Google Cloud Platform, where our data analysis team uses machine learning algorithms and natural language processing to discover insights and relevant topic trends within the feedback.
  • Step 4: Kuja Kuja Data Analysis team generates interactive reports on its platform, updated in real-time, that partner humanitarian organizations can access.
  • Step 5: The Kuja Kuja team comes together with key stakeholders within organizations to review insights so that organizations can take action, and Kuja Kuja can tailor its interactive reports based on what is most useful to each partner.
  • Step 6: Kuja Kuja and partner organizations co-create key messages to communicate back to communities how their feedback is being used.
Digital X Solution Kuja Kuja

Bridging the digital divide

Kuja Kuja reaches target populations through mixed methods (in-person conversations, phone calls, web form tools) to ensure the solution reaches those who are digitally illiterate.

Impact and highlights

  • Kuja Kuja has reached 1.8M+ people.
  • In total: 33 programs have led to 1,837,530 voices heard and 862 actions taken in response to feedback.

Plans for expansion

Pending approval of a partnership with BHA, Kuja Kuja intends to begin operations in Gaza and the West Bank. They have also just received approval to work in El Salvador (in partnership with nonprofit organization Alight). Currently, Kuja Kuja has meaningful partnerships with 12 humanitarian organizations across Colombia, Rwanda, Uganda, Ethiopia, Ukraine, and Somalia. They are about to launch operations in El Salvador and are also considering expanding to Venezuelan migrants outside of Colombia to the larger migrant trail - to Ecuador, Peru, and Chile.