The target problem Sube Latinoamerica aims to solve is to reduce the lack of accessibility of MSME owners in LATAM to the benefits of eCommerce. This hinders MSME's reach, growth potential and ultimately, LATAM's prosperity. Although there are plenty of tools, programs and courses available to them, high levels of mistrust, lack of confidence and lack of technical skills/vision fills them with what we call digital anxiety . They don't prioritize tech adoption because they have little clarity on how tech adoption will benefit their bottom line. Because of this, MSME owners typically drop out of digital transformation processes and the adoption of tech innovation is botched, incomplete or not adopted at all.

eCommerce and payment technology with offline incubation and acceleration programs that include mentoring to guide and kickstart technology adoption among owners of micro, small and medium enterprises based in Latin America.