Akojo Market is specifically tackling the lack of opportunity for earning decent income that women, particularly in the informal sector, are able to earn. This has a direct negative impact on their children, their communities and long term prospects. Many of the women (and men) in their communities are skilled at their traditional craft and produce beautiful homeware, accessories and clothing in environmentally considered ways. Akojo are seeking to bring these crafts to international consumers and elevate the products, whilst shining a light on the heritage and skills of these talented makers.

Akojo works closely with artisan makers to understand what they need and how they can work within the global logistics and retail systems. By merging technology with human understanding, Akojo onboards artisans and brands to their online marketplace allowing them to easily receive revenue from sales.